Matthew Manos '10is an award-winning design strategist, social entrepreneur and educator. Called “crazy or genius” by Forbes Magazine and named one of seven millennials changing the world by The Huffington Post, Manos’ pioneering work in the field of social enterprise has inspired thousands of practitioners to engage in socially and environmentally responsible business. Read more about Manos and his advice to students and alumni in his Excellence in Action interview.
When building a social enterprise, sometimes the hardest part is knowing where and how to get started. According to tech entrepreneur Marquis Cabrera, there is a methodology that successful social enterprises tend to follow, which he calls the B.I.B. method.
In order to gain traction and build a solid foundation for your social enterprise, make sure you are prepared to answer the following:
Business - What business are you in and why?
Impact - What value are you creating and for whom?