Uncover your authentic personal brand through review and reflection on the individual stories that make you who you are. Recall two or three pivotal moments in your life and work through an exercise to understand the values that continue to resonate with you today. Understanding your individual stories is the first step in identifying and articulating an authentic brand in both life and in the workplace.
Alicia Anagnostou '96 is a sociologist, creative nonfiction writer, serves as vice president of Client Loyalty and Retention for a Fortune 500 company and is the founder of First Edition Coaching, a values-based leadership company. With more than 20 years of experience in corporate leadership, she has coached and mentored both emerging and experienced leaders in a wide array of industries. Anagnostou believes in the importance of giving a voice to one's core values through thoughtful word choice, purposeful messaging and the sharing of powerful life stories. She is a two-time graduate of UCLA with a degree in sociology and a certificate in creative nonfiction writing. Anagnostou lives in the Bay Area with her two teenage daughters and Rottweiler, Evie.
