Jeremy Casebeer ʼ12 at Austin Open (Robert Beck/AVP)
n just four years, Sun and his team developed divisions within the AVP
umbrella. The AVP Pro Tour
is the most visible part of the brand showcasing their star athletes in televised tournaments from Hawaii to New York.
The first official developmental program, AVPNext
, brings opportunities for minor league players to earn their spot on the big AVP pro tour stage.
AVP’s signature nonprofit youth volleyball program, AVP First
, is specifically designed to engage all communities in the sport and focuses on underserved communities to provide the same opportunities in volleyball training available to more affluent communities. AVP Academy
focuses on providing clinics and training for kids and adults by helping them improve their game with the help of top pro coaches, players and experts.
And lastly, the AVP acquired AVP America
, formerly Volley America, which is the largest recreational outdoor volleyball organization in the U.S., made up of 170 organizations from junior clubs to adult tournaments to recreational leagues. Sun began to reach a much more diverse audience through a targeted marketing campaign strategy that created opportunities for future star athletes to participate in the sport.
“The AVP tours are clearly the pinnacle of being a professional beach volleyball athlete, so it’s really important to have the foundation where athletes, players, participants and fans have touchpoints with the AVP brand,” Sun says.